BBC Introducing Rebrand

Client

BBC

Agency

Stereo Creative

Role

Motion Design & Animation

Info

Brand refresh for BBC Introducing, covering design system to roll out across print, digital and broadcast.

I was tasked with leading the motion side of the rebrand - ensuring the design language translated over to motion and rolling out the creation of logo animations, lower thirds, artist spotlights and repurposable assets for broadcast, online and social posts and stories.

_Main Logo Animation

_Lower Third Animation

_Social Post Template

_Design Element - Texture 01

_Design Element - Texture 03

_Design Element - Texture 02

_Design Element - Texture 04

_Motion Test 01

_Motion Test 02

Credits

Motion Design/Animation: Charlie Keeper
Lead Design/Creative: Luke Bright
Design: Ethan Roberts

Motion Director: Matt Fryer
Account Manager: Christopher Knipe

©2021 Charlie Keeper