BBC Northern Ireland:
The Troubles At 50




Stereo Creative


Motion Design & Animation


BBC Northern Ireland called upon young adult audiences to consider ‘your present has a past’ as it launched The Troubles at 50, a compilation of programmes and documentaries covering key events and themes of Northern Irish history.

The campaign used fragmented visuals of archive photography and video which focus on the human side of the conflict, reinforced with poignant and thought-provoking messaging. The visual style reflects an understanding of the polarising and sensitive nature of the subject matter within Northern Ireland.

_Main Artwork - Light

_Main Artwork - Dark

_2.5D Motion Test

_Footage Test


Motion Design/Animation: Charlie Keeper
Lead Design & Creative:
Luke Bright & Gavin Day
Copywriter: Joe Richardson
Head of Copy: Julien Hunt

Design Director: Lee Levy
Motion Director: Matt Fryer
Design: Lauren Harewood
Account Manager: Emma Looby
Senior Artworker: Francois Blanchard

©2023 Charlie Keeper