LEC SUMMER FINALS

Brand Identity and Broadcast assets created for Riot Game's LEC Summer Finals.

Working closely with the design team, I created a suite of assets to be used across print and digital, as well as the broadcast animations to be used live on air, and on 30 foot high screens in-stadium.

The brand was based around a sun that never sets, mimicking the sunlight of the host city of Malmö, which experiences 24-hour sunlight in the peak of summer.