BORUSSIA DORTMUND
Borussia Dortmund, known by fans across the world as BVB, is one of Germany’s most successful and popular football clubs. DesignStudio were tasked with evolving the brand in 2023, and I was involved with developing the motion exploration at concepting stage.
The visual system is based on one of BVB’s most iconic assets – the Die Gelbe Wand or Yellow Wall – which reinforces the collective power and sense of community that is so deeply embedded in this club's roots.The 34º angle of the standing terrace at Signal Iduna Park becomes our angle of attack throughout the system, from logo to motion, and captures BVB’s intensity and fighting spirit.
(The creative displayed here is WIP explorations, and not the final deliverables).
Client
Borussia Dortmund
Agency
DesignStudio
Role
Motion Design
(Concepting Stage)
Credits
Motion: Charlie Keeper & Adam Witton
Executive Creative Directors: Vinay Mistry
Design Director: Lorenzo Di Cola
Designers: Matt Cox & Diane Dear
Strategy: Sinead Kirby
Motion Director: Vitor Cervi
Project Manager: Jon Orr
Copy: Julian Poidevin
Artworker: Jonathan Reed
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©2026 Charlie Keeper